Product Placement
Van Landingham Marketing works with kitchen & bath showrooms to gain valuable showroom real estate for our manufacturer clients. From stand alone displays to working and non-working vignettes where the consumer can see the product installed in a kitchen or bathroom setting.
Product Education
Product placement is important, but not the end. Product placement without product education will always produce poor results and a disservice to the manufacturer client, showroom staff, designer and consumer.
We believe a well informed showroom professional, architect and designer is of tremendous value to our manufacturer clients, showroom owners and consumers. After all.... how can you make an informed decision without knowing about the product?
Brand Recognition
We work hard and we'd like to think smart, to make sure our clients product is "branded" in the minds and hearts of the showroom professionals and designers we work with. From constant contact through face to face time, phone calls, e-mails, cards and informative e-mail marketing.
Marketing Consultation
Most manufacturers have their own marketing department or at the very least hire a public relations/marketing company to help them. We have experience developing national marketing programs and always enjoy brainstorming with clients and offering up suggestions and feedback while they develop the next campaign.
Because each regional market is a little different and attending to the nuances of a particular market can sometimes make or break market penetration efforts, we offer what a good representative should, but many do not.... intimate knowledge of our market and the mindset (hot buttons) of our showrooms.
Increased Sales
The above items combined with a positive attitude, relentless drive, pleasant demeanor and desire to help others succeed produces more sales for our clients and our showroom customers.
